A season for cinephiles
As
I write this, I am reminded of the plot from a movie that I personally enjoyed.
Melinda and Melinda by Woody Allen asked a very simple question; is life
inherently comedic or is it inherently tragic? I am of the opinion that life is
inherently tragic because every single individual will eventually cease to
exist and we must continue to watch our physical and mental gifts decline as we
age. Not to get too morbid but between the inevitability of one’s own mortality
and the consistent regurgitation of disinformation, bigotry, hate, fear, and
idolization of celebrity status, I think the world is tragic. It is in that
vein that those who believe as I do turn to a respite. For me, that respite has
always been going to the movies. I have always adored the experience of going
to the movies, ever since I was a young boy. More than just the concessions,
the audience, it was the escape. I have never traveled out of the United
States, but with film, I could see other countries and even time periods that I
never could otherwise. The summer movie season was always the best season for
people like myself who loved going to the movies. Every single week provides a
new film to delight in. Things have slowed down significantly since my
adolescence in the mid to late 1990s, but I have a feeling that the summer of
2026 could possibly be a return to form for movies.
The prevalent excuse for the decline
in audience viewership in multi-tiered. Many people blame the Covid-19 pandemic
of 2020. I will admit that a worldwide pandemic will dampen the desire to go to
a crowded movie theater, sit, and enjoy a movie. But even before the pandemic,
people do now actually go to movies as much as they used to.
https://www.boxofficemojo.com/chart/top_lifetime_gross_adjusted/?adjust_gross_to=2019 There are no movies in the top 10
from the 21st century. Gone With the Wind will probably never be
challenged. The cost to go to a movie, particularly with a family, has become very
high. But I do believe that it is possible to rekindle the spirit of going to
the movies and spark the imagination of the populus. I think this summer could
be the first time, in a while, to get that happens on a large scale. There are
always outliers, like Top Gun: Maverick, Barebie, Oppenheimer,
Inside Out 2, and The Super Mario Bros Movie. But those outliers
don’t reflect an actual strong overall box office total.
My wife and I took our son to see The
Super Mario Galaxy Movie. He fell asleep, which is not the most glowing
review, but the movie was entertaining enough. The film is doing very well
domestically and internationally. The summer season kicks off officially in May
with The Devil Wears Prada 2, The Sheep Detectives, and Mortal
Kombat II. They all have different target audiences, but I believe that
both can find box office success. I never saw The Devil Wears Prada. It
just didn’t “speak” to me. I adore Anne Hathaway, but I just am not into
fashion that much, so I wasn’t feeling it. I did see Mortal Kombat in
2021. It did not create a big box office splash, but it was received well
enough to spur on a sequel. I wasn’t expecting Karl Urban to take on the Johnny
Cage role, but the guy is a credible actor and has been at the center of
several major franchises, so I think the movie will be ok. Full marketing, no
Covid-19 restrictions, preferable release date. Still has two weeks before the Mandalorian
and Grogu movie comes out. The Sheep Detectives could take advantage
of the Mother’s Day crowd and have a decent box office run. Hugh Jackman still
has box office appeal and animal centered films tend to do well. But then
again, what sane person could say no to Paddington.
Disney is taking a big gamble, but
Star Wars usually is a money machine. I have faith that the movie will benefit from
a Memorial Day weekend release and not have to contend with the juggernaut of Toy
Story 5 for almost a complete month. Toy Story 5 I am very confident
will gross close to 1 billion dollars. That franchise and Pixar movies in
general have such massive appeal that I think it will have legs for a while.
Until Spider-Man: Brand New Day comes out at the end of July, which is
also right before most kids go back to the massive success; the appeal of
nostalgia. The possibility of reintroducing the Man-Spider saga to a new
generation of viewer and a new class of X-Men, could be massive.
I would be remised if I did not
mention Masters of the Universe, which is coming out June 5. At first, I
thought a live-action remake would be a joke. The original live-action Masters
of the Universe (1987) was a box-office disaster of biblical proportions,
which pretty much destroyed The Cannon Group and their film production
division. Dolph Lundgren looked the part, but the script was awful, the effects
were shoddy (even for the 1980s), and even with a valiant effort from Frank
Langella as Skeletor, the film couldn’t be saved. I saw it with my dad in the
theater when it came out, and thought it had a charm about it. But I was 7
years old at the time. There have been other incarnations of He-Man and She-Ra,
particularly in animated form. He-Man and the Masters of the Universe:
Revelation by Kevin Smith I thought was good. Some creative choices divided
the online community, but I thought it was a solid effort.
Based on the final trailer from Masters
of the Universe (2026) and some fairly positive test screenings, I think
that the film will do better than expected. Nicholas Galintzine seems, based on
trailers and set photos, to have put in the work in the weight room. But more
than that, the man comes from a dramatic background. The biggest mistake that
film studios make are getting physical specimens and make them credible actors.
It is much more feasible to take competent actors and transform them with nutritionists
and personal trainers into superhero shape, i.e. Tobey Maguire, Edward Norton,
Robert Downey Jr., and Christian Bale. The best thing that the new incarnation
of Masters of the Universe has going for itself, is the intoxicating
aroma of nostalgia. Even my mother-in-law is clamoring to see the movie. Do I
think the film will make $500 million? Probably not. But I believe in the track
record of director Travis Knight, and I think that the movie will be profitable
and if the film is wise, it will set up future sequels and a possible team up
with She-Ra and that could be epic.
There are other movie releases
coming out that I believe could be successful. I am nervous about Supergirl.
I think it might go the same way as The Marvels, which was a solid
movie. Very entertaining. But it never really found a large audience during its
theatrical run. I do not know if it’s because of a female centered cast or if
having a female director hurt but I am keenly aware that it did not perform
well. I hope Supergirl thrives, but female led action movies don’t have
the best track record, i.e. Furiosa, Wonder Woman 1984, Birds
of Prey (which had a PHENOMENAL soundtrack), and The 355.
The live action Moanna I
believe is a bad idea. I get the economic rationale behind it, but I just don’t
think it’s necessary. And the trailer did not blow me away. I’m sure it will make
a profit but if it’s a shot for shot remake, like the Lion King (2019),
I don’t know how that will resonate with fans. I really hope Christopher
Nolan’s The Odyssey delivers all the epic scope and grandeur that Homer envisioned,
but I also do not know how it will translate on screen.
Evil Dead Burn provides an
opportunity for a different genre to be marketed during the summer season. I am
not a big horror movie fan, but I do know some people are and deserve to see a
movie they enjoy on screen. I saw Evil Dead Rise at home and thought it
fulfilled its mission of being a legitimate horror movie. The tension that film
had and the general creepiness of the tone just made the film have a feel akin
to the original The Evil Dead from 1981.
The month of August provides some
opportunities to close the season strong Super Troopers 3 has its
fanbase. It will perform well on streaming. My wife has already told me that we
will be seeing Paw Patrol: The Dino Movie, so I assume other families
will make similar plans. And since this is the 3rd film in the
franchise, I believe it’s fair to assume that the movie will perform well. Coyote
vs Acme is a wildcard. It has been shelved for a while, but it will finally
get a theatrical release. The first trailer has been recently released. Could
potentially be a “sleeper hit” as the advertisements used to say in the late
1990s.
No matter what film one chooses to
watch this summer, the point is to get out there and watch movies in a movie
theater. I will always contend that going to the movies is one of the greatest
social experiments left in society. In the theater there is a group of
different ethnicities, social classes, people with different hopes, dreams,
fears, biases, idiosyncrasies and imperfections all brought together for 2
hours to share a cinematic experience together. The reaction to the experience
is where real movie magic happens. There has been a lot of discourse over the
years, especially post-Covid-19, on why people do not go to movies in the same
way they used to. Some people believe that the fear from the pandemic still
lingers in the mental rolodex of some, some people blame the surging prices of
concessions and ticket prices, but the biggest argument is the establishment of
streaming services like Netflix, Hulu, HBO Max, Disney Plus, and others. I can
be a homebody at times but watching a movie on my couch with my snacks is vastly
different from going to the movies.
Quentin Tarantino once said that
going to the movies was special when he was a kid and the movie theaters
catered to that sentiment. The presentation of the movie was not just sitting
down in a dark room with strangers. It was a show. Aside from the lost art of
customer service, I am sure that I would not feel the same way watching Die
Hard with a Vengeance in my home as how I felt when I watched it in the
theater with a crowd. I distinctly remember how I felt the first time I saw Independence
Day at Union Station in St. Louis with a group of friends. I remember how I
felt when I saw There’s Something About Mary or The Matrix at the
local Wehrenberg theater near my hometown. Nostalgia is very intoxicating but
also it reminds those of us of who genuinely have a passion for movies that
getting stories on the silver screen can potentially change the way people feel
and how they process their daily lives. And the best thing about the movies is
talking about them afterwards. The modern conversations about movies have
sunken to rage baiting sessions with varying alliances to companies or brands.
I miss having those fun talks and I think contemporary society could gain a lot
by talking to one another and reinvigorating the art form.

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